Awakenings
A personal account for every single fan
- 100% of ticket buyers create an Awakenings Account
- The Fan Experience is optimized
- The ticketshop is seamlessly integrated in the style of Awakenings
Perhaps Awakenings is the biggest brand in the international electronic music world. Absolute highlight: Awakenings Festival, with over 70,000 visitors. An optimal user experience, both physically and digitally, is essential to the success of Awakenings. Which requires the smartest and most advanced digital tools.
Awakenings used Paylogic's technology to develop a complete online shopping environment in their own style. It's equipped with the latest technological solutions, allowing smart and smooth transactions, from event tickets to the recently published book '20 years of Techno'. Even better, the environment is also smart from a data perspective point of view. Before users proceed with the purchase, they create an account, possibly with Facebook login. This gives Awakenings access to certain data, and allows them to better target the interests of individual visitors: which visitor might find an update interesting, and which one wouldn't. Which person might appreciate this additional service, and which one might not.
It enables Awakenings to continue to optimize the user experience and to constantly keep in close contact with their fans. This is exactly what Paylogic envisions: connecting visitors and organizers smoothly through smart digital technology.